Bill Collins: $225K Complaint Against Horizon Advisor

Farmington Hills, Michigan financial advisor Bill Collins (CRD# 2787822) has received multiple investor complaints alleging he made unauthorized and excessive trades. Financial Industry Regulatory Authority records show that the former Morgan Stanley representative is currently registered with Cetera Advisor Networks. He is also a representative of Horizon Adviser.

Mr. Collins’ BrokerCheck report discloses several investor complaints. The most recent, filed in January 2024, alleged that as a representative of Morgan Stanley, he made unauthorized and excessive trades. The complaint reached a settlement of $225,000.

A second investor complaint, filed in 2020, similarly alleged unauthorized trading while he was a representative of Morgan Stanley. In 2021 the complaint reached a settlement of $75,000. In a statement included with the complaint’s disclosure, Mr. Collins wrote that he “strongly” denied the allegations. “Claimant chose to not name me as a party to the arbitration so I did not have the opportunity to challenge Claimant’s allegations and prove they are false,” he added.

A third investor complaint, filed in 2016, alleged authorized trading of variable annuity and stock products. The complaint reached a settlement of $8,973.25.

Horizon Adviser’s website includes a profile of Mr. Collins that describes him as a Senior Equity Partner at the firm. “Bill’s goal is to help clients navigate the complex and ever-changing retirement and investment landscape,” it states. “His main passion for planning is focused on retirement planning, estate planning, portfolio management, and asset allocation.” Elsewhere, the firm notes that its services include tax planning, asset management, and income planning. “With collaboration at the forefront of our firm, we believe in a team approach when it comes to the many facets of financial planning,” it states. “Our advisors focus on a breadth of financial disciplines, enabling us to perfect our individual strategies and create a holistic plan that maximizes opportunity and minimizes inadequacies.”

According to the Financial Industry Regulatory Authority, Bill Collins holds 27 years of securities industry experience. Based in Farmington Hills, Michigan, he has been registered with Cetera Advisor Networks since November 2023. His past registrations include Morgan Stanley (Birmingham, Michigan; 2010-2023), Wells Fargo Advisors (Troy, Michigan; 2008-2010), and AG Edwards & Sons (Troy, Michigan; 1996-2008). His credentials include the passage of five securities industry qualifying exams: the General Securities Representative Examination, or Series 7; the Futures Managed Funds Examination, or Series 31; the Securities Industry Essentials Examination, or SIE; the Uniform Securities Agent State Law Examination, or Series 63; and the Uniform Combined State Law Examination, or Series 66. He is licensed in California, Florida, Michigan, Tennessee, and Washington. (Information current as of January 21, 2024.)

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