Eliab Alonzo: GoldenBridge Advisor Faces Suitability Complaint

McAllen, Texas financial advisor Eliab Alonzo (CRD# 5098689) allegedly recommended an unsuitable investment, according to a recent investor complaint. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Cetera, as well as a representative of GoldenBridge Wealth.

Mr. Alonzo’s BrokerCheck report discloses two investor complaints. The most recent, filed in 2024 alleged that as a representative of Cetera Advisors Network, he recommended unsuitable structured note investments that performed poorly. In 2025 the complaint reached a settlement of $60,000.

An earlier investor complaint, filed in 2017, alleged that as a representative of BBVA Compass Investment Solutions, he sold a certificate of deposit that was not paid according to its terms. The complaint alleged unspecified damages and was denied by the firm.

GoldenBridge Wealth’s website includes a page describing the firm’s commitment to its clients. “We became financial advisors because we feel a deep commitment to our community,” it explains. “We want to help people like you, to serve your needs and the needs of your family, and to guide you through life’s many financial decisions. When you partner with GoldenBridge, you have our advisors’ knowledge and experience behind you to help address your unique wealth management goals.”

Elsewhere on that page, Mr. Alonzo describes his own background and experience. “I established Goldenbridge Wealth to offer personalized service along with a broad variety of product selection to my clients,” he writes. “This way they have the freedom to choose investments that fit with their lifestyle and goals and professional guidance along the way.”

According to the Financial Industry Regulatory Authority, Eliab Alonzo holds 18 years of securities industry experience. Based in McAllen, Texas, he has been registered as a broker and an investment advisor with Cetera since 2021 and 2023, respectively. His past registrations include Cetera Advisor Networks, Summit Financial Group, BBVA Securities, BBVA Compass Investment Solutions, St. Johns Wealth Management, and Chase Investment Services. His credentials include the passage of five securities industry qualifying exams: the Uniform Combined State Law Examination, or Series 66; the Securities Industry Essentials Examination, or SIE; the Uniform Securities Agent State Law Examination, or Series 63; the General Securities Representative Examination, or Series 7; and the Investment Company Products/Variable Contracts Representative Examination, or Series 6. He is licensed in California, Ohio, and Texas. (Information current as of January 18, 2025.)

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